Product Terms and Conditions

These Product Terms and Conditions ("Product Terms") govern access to and use of the software platforms, applications, cloud-based solutions, digital tools, modules, features, and related services ("Products") provided by buzzParade FZ LLC ("buzzParade," "we," "our," or "us").

These Product Terms apply to Customers, authorized users, administrators, and other persons accessing or using a buzzParade Product.

By accessing, subscribing to, purchasing, or using any Product, the Customer acknowledges that it has read, understood, and agrees to be bound by these Product Terms.

These Product Terms should be read together with buzzParade's applicable:

Website Terms and Conditions
Privacy Policy
Data Processing Agreement, where applicable
Service Level Agreement, where applicable
Order Form
Statement of Work
Subscription Agreement
Other written commercial agreements entered into between buzzParade and the Customer

In the event of a conflict between these Product Terms and a separately executed written agreement, the separately executed agreement shall prevail to the extent of the conflict.

These Product Terms apply to the following buzzParade Products:

buzzCart – Customer Loyalty and Commerce Platform
buzzCX – Customer Experience Management Platform
buzzPoints – Customer Loyalty and Rewards Platform
buzzComms – Customer Communications and Marketing Activation Platform
buzzCRM – Customer Relationship Management Platform
buzzQ – Survey and Customer Research Platform
buzzCommunity – Digital Customer Community Platform
buzzD – Data Visualization and Analytics Platform

The Products may be provided individually or as part of an integrated technology ecosystem.

buzzParade may also introduce additional products, modules, features, applications, integrations, or services from time to time. Unless expressly excluded, such products and services may be subject to these Product Terms.

Subject to the Customer's payment of applicable fees and continued compliance with these Product Terms, buzzParade grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the subscribed Products during the applicable subscription or contract period.

The licence is granted solely for the Customer's legitimate internal business purposes and for the purposes specified in the applicable Order Form or commercial agreement.

The Customer may permit its authorized employees, contractors, agents, and representatives to access the Products, provided that:

They are authorized by the Customer
Their access is limited to the Customer's permitted use
They comply with these Product Terms
The Customer remains responsible for their use of the Products

No ownership interest in any Product is transferred to the Customer.

Access to certain Products may require the creation of administrator, user, participant, customer, or other accounts.

The Customer is responsible for:

Providing accurate registration information
Maintaining account information
Managing authorized users
Assigning appropriate access permissions
Protecting login credentials
Maintaining appropriate internal security controls
Promptly removing access for users who are no longer authorized
Notifying buzzParade of suspected unauthorized access

The Customer is responsible for activities performed through its accounts and authorized users, except to the extent that such activity results directly from a security failure attributable to buzzParade.

Customers must not share individual login credentials between users where the Product requires separate user accounts.

Products may be offered under different subscription, licensing, usage, or commercial models.

Depending on the Product, pricing may be based on factors including:

Number of users
Number of administrators
Number of customers or participants
Number of transactions
Number of surveys
Number of campaigns
Message volume
Data volume
Storage capacity
Number of communities
Number of projects
Number of integrations
API usage
Feature modules
Support level
Other usage metrics specified in the applicable commercial agreement

The applicable Order Form, quotation, proposal, subscription agreement, or other commercial documentation will determine the Customer's permitted usage and applicable fees.

For purposes of these Product Terms, "Customer Data" means information, records, files, content, data, submissions, customer information, survey responses, transaction information, communications, CRM records, loyalty information, community content, dashboards, reports, or other information submitted to or processed through a Product by or on behalf of the Customer.

The Customer retains ownership of its Customer Data.

buzzParade does not acquire ownership of Customer Data merely because it is uploaded to, stored within, or processed through a Product.

The Customer grants a limited, non-exclusive right to host, store, transmit, process, display, and otherwise handle Customer Data solely as necessary to:

Provide the Products
Operate and maintain the Products
Provide technical support
Prevent fraud and security incidents
Perform backups
Improve reliability and performance
Fulfil buzzParade's contractual obligations

The Customer is responsible for ensuring that Customer Data submitted to any Product is:

Accurate
Lawfully collected
Lawfully processed
Relevant to the intended purpose
Not unlawfully misleading
Not infringing third-party rights
Processed in accordance with applicable laws and regulations

The Customer is responsible for obtaining any required permissions, notices, authorizations, or consents from individuals whose information is collected or processed through the Products.

buzzParade does not independently verify the legality, accuracy, or completeness of Customer Data.

buzzParade processes personal information in accordance with its Privacy Policy and applicable data protection laws.

Where a Customer uses a Product to collect or process personal information relating to its customers, employees, participants, consumers, community members, or other individuals, the Customer remains responsible for determining the lawful purpose and legal basis for such processing.

Depending on the nature of the engagement, buzzParade may act as a data processor, service provider, or other applicable role under relevant data protection legislation.

Where required, the parties may enter into a separate Data Processing Agreement ("DPA") governing the processing of personal data.

buzzParade implements commercially reasonable technical and organizational measures designed to protect the Products and Customer Data.

Security measures may include:

Authentication controls
Role-based access controls
Permission management
Encryption in transit where supported
Secure hosting environments
Monitoring and logging
Backup procedures
Vulnerability management
Security updates
Access controls for buzzParade personnel

Customers acknowledge that no cloud-based or internet-connected system can guarantee absolute security.

Customers are responsible for implementing appropriate security controls within their own organization, including secure passwords, user permissions, device security, and appropriate handling of exported data.

Customers and Authorized Users shall use the Products only for lawful and legitimate business purposes.

Customers must not use the Products to:

Violate applicable laws or regulations
Commit fraud or facilitate fraudulent activity
Infringe intellectual property rights
Collect information unlawfully
Distribute malware, viruses, ransomware, or malicious code
Attempt unauthorized access
Circumvent authentication or security controls
Interfere with the operation of the Products
Conduct unauthorized penetration testing
Reverse engineer the Products except where permitted by mandatory law
Scrape or systematically extract Product data without authorization
Circumvent subscription or usage restrictions
Send unlawful or unsolicited communications
Store or distribute unlawful content
Use the Products in a manner that could reasonably damage buzzParade, its infrastructure, or other Customers

buzzParade may suspend or restrict access where it reasonably believes that a violation has occurred or that immediate action is required to protect the Products, Customer Data, other users, or third parties.

Where account registration is available, you are responsible for maintaining the confidentiality of your login credentials.

You agree to:

Keep your password secure.
Notify buzzParade immediately of any unauthorized use of your account.
Ensure that information associated with your account remains accurate and current.
Accept responsibility for activities occurring under your account where resulting from your failure to safeguard your credentials.

buzzParade reserves the right to suspend or terminate accounts that violate these Terms, threaten platform security, or are used for unlawful or fraudulent purposes.

We are not responsible for losses arising from unauthorized account access resulting from your failure to protect your login credentials.

buzzCart

buzzCart is a customer loyalty and commerce-related platform designed to help organizations create and manage loyalty programmes and connect loyalty activity with ordering, CRM, and customer experience environments.

buzzCart may enable Customers to:

Create flexible earn, redeem, expiry, and campaign rules
Connect loyalty programmes with ordering, CRM, and customer experience platforms
Consolidate customer information from POS systems, e-commerce platforms, mobile applications, and other connected sources
Apply access controls and fraud safeguards to protect programme value
Use loyalty information to support retention, upsell, cross-sell, and win-back activities

The Customer is solely responsible for:

Defining its loyalty programme rules
Establishing eligibility criteria
Determining the value and conditions of rewards
Configuring expiry rules
Ensuring promotional terms are lawful
Managing customer eligibility
Ensuring accurate transaction information
Managing refunds, reversals, and loyalty adjustments
Complying with applicable consumer protection and promotional laws

buzzParade provides the technology platform but does not assume responsibility for the Customer's underlying loyalty programme, commercial offers, rewards, promotions, or customer relationships.

buzzCX

buzzCX is a Customer Experience Management platform designed to help organizations collect, manage, monitor, and act upon customer feedback and complaints.

buzzCX may enable Customers to:

Collect incentive-driven feedback through web and mobile channels
Trigger automated alerts for critical customer issues
Classify, escalate, and resolve complaints through managed workflows
Monitor customer experience through configurable dashboards
Adapt forms, rules, workflows, and reporting for different markets or business units

The Customer is responsible for:

Designing appropriate feedback forms
Determining appropriate incentive programmes
Ensuring feedback collection complies with applicable laws
Establishing complaint handling procedures
Configuring escalation rules
Reviewing alerts and complaints
Taking appropriate action in response to customer issues
Ensuring that authorized personnel have appropriate access to complaint information

buzzParade provides workflow and technology capabilities but does not guarantee that any particular complaint will be resolved within a particular timeframe or that a Customer will achieve a particular customer satisfaction score or business outcome.

buzzPoints

buzzPoints is a customer loyalty and rewards platform designed to help organizations manage points-based or other loyalty mechanisms and connect loyalty data with broader customer ecosystems.

buzzPoints may enable Customers to:

Create flexible earn, redeem, expiry, and campaign rules
Connect loyalty functionality with ordering, CRM, and customer experience platforms
Consolidate customer data from POS systems, e-commerce platforms, and mobile applications
Protect programme value through access controls and fraud safeguards
Use loyalty data to support retention, upsell, cross-sell, and win-back activity

The Customer remains responsible for:

The design and commercial operation of its loyalty programme
Reward and points valuation
Earning and redemption conditions
Expiry policies
Promotional campaigns
Customer eligibility
Fraud monitoring and programme governance
Compliance with applicable consumer and promotional laws
Communication of programme terms to its customers

buzzParade does not independently determine the monetary or commercial value of points, rewards, benefits, or incentives established by the Customer.

buzzComms

buzzComms is a customer communications and marketing activation platform designed to help organizations manage targeted, personalized, and data-driven customer communications.

buzzComms may enable Customers to:

Improve audience targeting
Increase engagement through relevant and timely communications
Coordinate campaigns across email, SMS, push notifications, and connected channels
Conduct testing and analyze campaign performance
Activate customer data through real-time rules and next-best-action capabilities

The Customer is responsible for:

Obtaining all legally required permissions for marketing communications
Maintaining appropriate consent and preference records
Ensuring message content complies with applicable laws
Managing opt-outs and communication preferences
Ensuring audience segmentation is appropriate
Verifying recipient information
Configuring campaign rules appropriately
Ensuring that communications do not constitute unlawful spam or prohibited marketing

buzzParade does not guarantee delivery rates, open rates, click-through rates, conversions, revenue, customer engagement, or other marketing outcomes.

buzzCRM

buzzCRM is a Customer Relationship Management platform designed to provide organizations with tools for managing customer relationships, sales activity, service processes, and customer information.

buzzCRM may enable Customers to:

Create a unified view of customer activity and history
Track leads, opportunities, tasks, and relationship actions
Automate repeatable sales and service processes
Support case management, service levels, and knowledge workflows
Use role-based dashboards to support cross-team decision-making

The Customer is responsible for:

Maintaining accurate CRM records
Configuring workflows appropriately
Managing user permissions
Ensuring customer data is lawfully processed
Defining appropriate sales and service procedures
Reviewing automated actions
Maintaining appropriate retention policies
Ensuring CRM activities comply with applicable laws

buzzParade does not guarantee that the use of buzzCRM will result in increased sales, improved customer retention, or any particular commercial outcome.

buzzQ

buzzQ is a survey, customer research, and feedback platform designed to help organizations collect and analyze customer and market insights.

buzzQ may enable Customers to:

Measure customer satisfaction, NPS, and customer experience across different touchpoints
Evaluate concepts, products, services, and campaigns before launch
Track brand perception and customer needs over time
Distribute surveys through web, mobile applications, QR codes, email, SMS, and other supported channels
Analyze survey response data through real-time reporting and analytics

The Customer is responsible for:

Designing survey questions and questionnaires
Determining appropriate survey audiences
Ensuring survey content is lawful and appropriate
Obtaining any required participant consent
Providing appropriate privacy notices
Ensuring that sensitive or special-category information is collected only where legally permitted
Managing survey invitations and participant communications
Interpreting survey results appropriately

buzzParade does not guarantee any particular survey response rate, sample size, research outcome, statistical accuracy, or business result.

The Customer acknowledges that survey results may be affected by factors including survey design, participant selection, response rates, sample composition, external circumstances, and the quality of Customer Data.

buzzCommunity

buzzCommunity is a digital customer community platform designed to enable organizations to engage customers and participants in continuous research, discussion, feedback, collaboration, co-creation, and innovation activities.

buzzCommunity may enable Customers to:

Create always-on communities for continuous customer learning
Conduct discussions, polls, surveys, quizzes, and live activities
Test concepts, products, services, and communications with targeted participants
Support co-creation, innovation, and product development activities
Manage participant engagement through incentives, communications, permissions, and access controls

The Customer is responsible for:

Recruiting and managing community participants
Establishing participation criteria
Managing invitations and access permissions
Moderating participant activity where required
Providing appropriate community rules
Managing incentives and rewards
Ensuring that participant communications comply with applicable law
Protecting participant privacy
Taking appropriate action regarding participant-generated content

Customers are responsible for all content posted or submitted by their community participants, except to the extent otherwise expressly agreed in writing with buzzParade.

buzzParade may provide technical moderation or administrative functionality, but the Customer remains responsible for determining and enforcing its community policies unless separate moderation services have been purchased.

buzzD

buzzD is a data visualization, reporting, dashboard, and analytics platform designed to help organizations consolidate, visualize, explore, and distribute business information.

buzzD may enable Customers to:

Track KPIs, trends, and operational performance
Consolidate internal and external data into a consistent reporting environment
Explore performance using interactive filters and drill-down analysis
Control access and publishing through role-based permissions
Automate reporting and export insights for wider distribution

The Customer is responsible for:

The accuracy and completeness of data supplied to buzzD
Configuring dashboards and reports appropriately
Defining KPIs and business metrics
Determining who may access particular information
Reviewing automated reports before external distribution where appropriate
Ensuring that data used within buzzD is lawfully collected and processed

buzzParade does not guarantee that dashboard outputs, calculations, visualizations, forecasts, or analytics will be accurate where underlying Customer Data is inaccurate, incomplete, inconsistent, delayed, or improperly configured.

Analytics and visualizations provided through buzzD are intended to support business decision-making and do not constitute professional legal, financial, accounting, investment, medical, or regulatory advice.

Certain Products may be integrated with other buzzParade Products or third-party platforms.

Examples may include connections between:

Loyalty and ordering systems
Loyalty and CRM systems
CRM and communications platforms
Customer experience and survey platforms
Survey and community platforms
Data visualization and external data sources
Other approved enterprise systems

The availability and functionality of an integration may depend upon:

Third-party APIs
Customer configuration
Data formats
Authentication credentials
Third-party service availability
API limitations
Changes implemented by the third-party provider

buzzParade does not guarantee that an integration will remain compatible indefinitely where the third-party provider changes, limits, suspends, or discontinues its API or service.

Where API access is made available, Customers may use buzzParade APIs only in accordance with applicable technical documentation, usage limits, and commercial terms.

Customers must not:

Use APIs to circumvent Product restrictions
Exceed agreed usage limits
Conduct denial-of-service activity
Attempt to gain unauthorized access
Reverse engineer API authentication mechanisms
Share API credentials publicly
Use APIs to access information belonging to another Customer

buzzParade may impose reasonable API rate limits to protect system availability and security.

buzzParade may suspend API access where excessive usage, abuse, security risks, or unauthorized activity is identified.

The Products may rely on or integrate with third-party services, infrastructure, applications, APIs, payment providers, communication services, analytics providers, cloud hosting providers, or other technologies.

Third-party services may include services used for:

Cloud infrastructure
Email delivery
SMS delivery
Push notifications
Payment processing
Identity and authentication
Analytics
Data storage
Maps and location services
Customer communications
External system integrations

The Customer acknowledges that third-party services may be subject to separate terms and privacy policies.

buzzParade is not responsible for third-party services that are outside buzzParade's reasonable control.

Products such as buzzComms, buzzCX, buzzQ, buzzCommunity, buzzCRM, and other Products may allow Customers to send communications to individuals.

The Customer is solely responsible for ensuring that communications sent through the Products comply with applicable laws and regulations.

This includes requirements relating to:

Marketing consent
Opt-in requirements
Opt-out mechanisms
Do-not-contact requests
Sender identification
Message content
Frequency limitations
Promotional communications
Telephone and SMS regulations
Data protection

buzzParade may suspend messaging functionality where it reasonably believes the Customer is using the Products for unlawful, fraudulent, abusive, or prohibited communications.

Where buzzCart or buzzPoints is used to operate loyalty programmes, the Customer remains solely responsible for the commercial terms of its programme.

This includes:

Points value
Reward value
Earning rates
Redemption rules
Expiry dates
Membership requirements
Promotional campaigns
Eligibility
Discounts
Bonuses
Customer exclusions
Programme termination

The Customer is responsible for communicating programme rules clearly to its customers and complying with applicable consumer protection, promotional, advertising, tax, and other relevant requirements.

buzzParade provides technology that enables loyalty programme administration but does not assume responsibility for the legal or commercial validity of the Customer's loyalty programme.

Where Products are used for marketing, campaign management, audience targeting, personalization, or customer activation, the Customer is responsible for the content and configuration of its campaigns.

The Customer must ensure that:

Campaign content is accurate
Promotions are properly authorized
Target audiences are appropriately selected
Required consent has been obtained
Exclusion and suppression lists are maintained
Customer preferences are respected
Campaigns comply with applicable laws and regulations

buzzParade does not guarantee campaign performance, customer response, revenue, conversion rates, or return on investment.

Certain Products may allow Customers to create automated rules, workflows, alerts, recommendations, notifications, campaigns, escalations, or other automated actions.

The Customer is responsible for:

Configuring automated rules correctly
Reviewing rule logic
Defining appropriate thresholds
Assigning appropriate recipients
Monitoring automated activity
Taking corrective action where automated processing produces unexpected results

buzzParade is not responsible for consequences resulting from incorrect Customer configuration, inaccurate Customer Data, or inappropriate business rules.

Where automated functionality produces recommendations or suggested actions, Customers should independently review such recommendations before taking material business action.

Certain Products may incorporate artificial intelligence, machine learning, predictive analytics, natural-language processing, recommendation engines, or other advanced technologies.

Where applicable, these technologies may be used to support:

Customer segmentation
Personalization
Recommendations
Trend identification
Data analysis
Content assistance
Next-best-action functionality
Automated classification
Customer experience analysis
Other Product functionality

AI or automated outputs may not always be accurate, complete, unbiased, or suitable for a particular purpose.

Customers remain responsible for reviewing outputs and exercising appropriate human judgment.

Customers must not rely solely on automated outputs from the Products where doing so could result in significant legal, financial, employment, health, safety, or other material consequences without appropriate human review.

A Customer's subscription begins on the commencement date stated in the applicable Order Form, subscription agreement, quotation, or other commercial documentation.

Unless otherwise agreed in writing, subscriptions may automatically renew for successive periods of the same duration.

Either party may prevent renewal by providing written notice within the applicable notice period specified in the commercial agreement.

Where no notice period is specified, the parties should provide reasonable advance notice of non-renewal.

Subscription fees remain payable for the full applicable subscription period unless the parties agree otherwise in writing.

Customers agree to pay all fees applicable to their selected Products, modules, usage levels, implementation services, support plans, and other agreed services.

Fees may include:

Subscription fees
Implementation fees
Configuration fees
Integration fees
Professional services fees
Training fees
Additional usage charges
Premium support fees
Other charges specified in the applicable commercial agreement

Unless otherwise agreed:

Invoices must be paid by the stated due date
Late payment may result in suspension of access
Customers remain responsible for applicable taxes and governmental charges
Fees are generally non-refundable except where expressly agreed or required by applicable law

buzzParade may offer different Product plans or packages from time to time.

A Customer may upgrade or downgrade its subscription subject to:

Availability of the relevant plan
Applicable pricing
Usage requirements
Technical limitations
The terms of the Customer's existing agreement

Changes to a subscription may affect Product functionality, storage, user limits, support levels, integrations, and other capabilities.

Certain Products may be subject to usage limits.

These may include limits relating to:

Number of users
Number of participants
Number of records
Number of surveys
Number of campaigns
Number of messages
API requests
Storage
Data processing volume
Number of dashboards
Number of communities
Other measurable usage

Customers must not intentionally circumvent applicable usage limits.

Additional usage may be subject to additional fees or require an upgrade.

buzzParade will use commercially reasonable efforts to maintain availability of the Products.

Products may occasionally be unavailable due to:

Scheduled maintenance
Emergency maintenance
Security updates
Infrastructure upgrades
Third-party service interruptions
Network failures
Technical incidents
Events beyond buzzParade's reasonable control

Where reasonably practicable, buzzParade will provide advance notice of planned maintenance that is expected to materially affect Product availability.

Specific uptime commitments, support response times, maintenance windows, and service credits may be established under a separate Service Level Agreement.

buzzParade may provide technical support depending on the Customer's subscription plan or commercial agreement.

Support may include:

Technical troubleshooting
Account assistance
Product guidance
Incident management
Documentation
Configuration assistance
General Product support

Support does not include legal, regulatory, tax, accounting, financial, or other professional advice unless expressly agreed as a separate professional service.

buzzParade may provide implementation, configuration, onboarding, migration, training, and consulting services.

Such services may be subject to separate fees and project terms.

Customers are responsible for providing timely access to personnel, systems, data, documentation, and information required for implementation.

Delays caused by the Customer may result in corresponding changes to implementation timelines and project costs.

All intellectual property rights relating to the Products, including the software, source code, object code, product architecture, databases and database structures, algorithms, APIs, system designs, user interfaces, dashboards, templates, workflows, documentation, methodologies, graphics, product names, logos, trademarks, trade names, technical specifications, proprietary processes, and all improvements and enhancements thereto, remain the property of buzzParade FZ LLC or its applicable licensors.

Nothing in these Product Terms transfers ownership of buzzParade's intellectual property to the Customer. The Customer receives only a limited, non-exclusive, non-transferable right to access and use the Products during the applicable subscription or licence period.

The Customer retains all rights, title, and interest in intellectual property and materials owned or developed by the Customer independently of the Products. This may include Customer trademarks, brand assets, product information, customer databases, Customer-created content, survey content, marketing materials, research materials, documentation, and other proprietary business information.

The Customer grants buzzParade a limited, non-exclusive right to use such Customer intellectual property solely to the extent reasonably necessary to provide, operate, maintain, support, and improve the Products and related Services.

Nothing in these Product Terms transfers ownership of Customer intellectual property to buzzParade.

The Customer retains ownership of Customer Data uploaded, submitted, generated, or otherwise provided by the Customer through the Products.

buzzParade does not sell Customer Data.

buzzParade may process Customer Data only as reasonably necessary to:

Provide the Products
Operate and maintain the Products
Provide support
Perform requested integrations
Maintain security
Detect and prevent fraud
Troubleshoot technical problems
Perform backups
Meet legal obligations
Otherwise fulfil the applicable contractual relationship

Nothing in these Product Terms prevents buzzParade from using aggregated or anonymized information that does not identify the Customer or an individual for legitimate purposes such as analytics, product development, service improvement, benchmarking, and reporting.

Certain Products, including buzzCX, buzzQ, and buzzCommunity, may allow individuals to submit feedback, survey responses, comments, discussions, reviews, ideas, or other content.

The Customer is responsible for establishing appropriate rules governing such content.

Customers must ensure that their use of submitted content complies with applicable laws and does not infringe the rights of third parties.

buzzParade may remove or restrict access to content where reasonably necessary to:

Protect the security of the Products
Comply with applicable law
Respond to a valid legal request
Prevent abuse
Protect another person's rights
Maintain the integrity of the Products

Each party may receive confidential or proprietary information belonging to the other party.

"Confidential Information" may include:

Business plans
Commercial information
Pricing
Customer lists
Marketing strategies
Product roadmaps
Technical information
Source code
Security information
Financial information
Trade secrets
Research data
Unpublished creative materials
Other non-public information

Each party agrees to:

Use Confidential Information only for legitimate purposes connected with the business relationship
Protect Confidential Information using reasonable safeguards
Not disclose Confidential Information to unauthorized third parties

Confidentiality obligations do not apply to information that:

Is publicly available through no breach of these Terms
Was lawfully known before disclosure
Is independently developed without using Confidential Information
Is lawfully obtained from a third party without confidentiality restrictions
Must be disclosed by law, regulation, court order, or governmental authority

Where legally permitted, a party required to disclose Confidential Information shall provide reasonable notice to the other party.

These confidentiality obligations survive termination of the applicable subscription.

buzzParade maintains reasonable security procedures designed to identify, investigate, and respond to security incidents affecting the Products.

Where buzzParade determines that a security incident has materially affected Customer Data, buzzParade will take reasonable steps to:

Investigate the incident
Contain and mitigate the impact
Restore affected services where reasonably possible
Provide notifications where required by applicable law or contractual obligations

Customers are responsible for notifying buzzParade promptly if they become aware of unauthorized access to their accounts or other suspected security incidents relating to their use of the Products.

buzzParade may maintain backups of Customer Data as part of its operational and disaster recovery processes.

Backups are intended to support system recovery and operational resilience.

Backup processes do not replace the Customer's responsibility to maintain independent copies of critical information where appropriate.

buzzParade does not guarantee that every item of Customer Data can be restored following every type of incident.

During an active subscription, Customers may export available Customer Data using the Product's available export functionality, subject to technical limitations and applicable usage restrictions.

Where applicable, Customers may also request assistance with data export as a professional service.

Export formats and available fields may vary by Product.

The Customer is responsible for reviewing exported information and maintaining appropriate backups after receiving the data.

Following expiry or termination of a subscription, Customer Data may remain within buzzParade's systems for a limited period in accordance with:

The applicable commercial agreement
buzzParade's data retention policies
The applicable DPA
Legal or regulatory requirements

Unless otherwise agreed, Customers should export any required data before their subscription expires.

After the applicable retention period, buzzParade may delete Customer Data from active systems and subsequently from backup systems in accordance with its standard deletion processes.

Where retention is required by law, buzzParade may retain the relevant information for the required period.

buzzParade may suspend access to Products where reasonably necessary to:

Protect the security or integrity of the Products
Prevent unauthorized access
Address malicious or abusive activity
Comply with applicable law
Respond to a legal or governmental request
Address material breaches of these Product Terms
Address overdue payments

Where reasonably practicable, buzzParade will provide advance notice and an opportunity to remedy the relevant issue.

Where immediate suspension is reasonably necessary to address an urgent security, legal, or operational risk, advance notice may not be possible.

Suspension does not automatically terminate the Customer's payment obligations.

buzzParade may terminate a Customer's subscription or applicable Product access where:

The Customer materially breaches these Product Terms
The Customer fails to pay applicable fees
The Customer engages in unlawful or fraudulent activity
Continued use creates a material security risk
The Customer repeatedly violates acceptable-use requirements
Termination is required by law or a competent governmental authority

Where the breach is capable of remedy, buzzParade will generally provide reasonable notice and an opportunity to remedy the breach before termination.

A Customer may terminate its subscription in accordance with the applicable Order Form, subscription agreement, or commercial agreement.

Unless otherwise agreed:

Termination does not automatically entitle the Customer to a refund of prepaid subscription fees
Outstanding amounts remain payable
Access may continue until the end of the paid subscription period
Customer Data remains subject to the applicable retention and deletion provisions

Upon termination or expiry:

The Customer's right to access the affected Products ends
Authorized users may lose access
API credentials may be disabled
Automated workflows and scheduled activities may stop
Integrations may cease functioning
Customer Data may subsequently be deleted in accordance with applicable retention provisions

The following provisions survive termination where applicable:

Intellectual property
Confidentiality
Payment obligations
Customer indemnification
Limitation of liability
Data retention obligations
Governing law
Dispute resolution
Any other provision that by its nature is intended to survive termination

Except where expressly stated in a signed written agreement, the Products are provided on an "as is" and "as available" basis.

To the maximum extent permitted by applicable law, buzzParade disclaims warranties, representations, and conditions, whether express, implied, statutory, or otherwise, including those relating to:

Merchantability
Fitness for a particular purpose
Non-infringement
Availability
Accuracy
Reliability
Compatibility
Performance
Continuous or uninterrupted operation

buzzParade does not warrant that:

The Products will always be available
The Products will be completely error-free
Every defect will be corrected immediately
The Products will meet every Customer requirement
Data supplied by the Customer will be accurate
Third-party integrations will always remain available
Use of the Products will result in a particular business, financial, marketing, research, customer experience, sales, retention, or operational outcome

The Products are technology and information-management tools.

Outputs generated by the Products, including dashboards, reports, analytics, survey results, customer insights, recommendations, automated classifications, loyalty calculations, campaign recommendations, or AI-assisted outputs, should be reviewed by appropriately qualified personnel before being used for material business decisions.

buzzParade does not provide legal, tax, accounting, financial, investment, medical, regulatory, or other professional advice through the Products unless expressly agreed in writing.

To the fullest extent permitted by applicable law, buzzParade shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to the Products.

This includes, without limitation:

Loss of revenue
Loss of profits
Loss of anticipated savings
Loss of business opportunities
Loss of goodwill
Loss of customers
Loss of reputation
Business interruption
Loss of anticipated marketing results
Loss resulting from inaccurate Customer Data
Loss resulting from third-party services or integrations

Subject to applicable law, buzzParade's total aggregate liability arising from or relating to a Product shall not exceed the fees actually paid by the Customer for the affected Product during the twelve (12) months immediately preceding the event giving rise to the claim.

Nothing in these Product Terms excludes or limits liability that cannot legally be excluded or limited under applicable law.

The Customer agrees to indemnify and hold harmless buzzParade FZ LLC, its affiliates, directors, officers, employees, contractors, licensors, and representatives against claims, damages, liabilities, losses, costs, and reasonable legal expenses arising from:

The Customer's breach of these Product Terms
Customer Data
Customer-generated content
Unlawful use of a Product
Violation of applicable laws
Infringement of third-party rights
Unauthorized marketing communications
Customer loyalty programme terms or promotions
Customer's use of third-party integrations
Actions of the Customer's Authorized Users

This obligation applies to the extent permitted by applicable law.

buzzParade shall not be liable for any failure or delay caused by circumstances beyond its reasonable control.

Such circumstances may include:

Natural disasters
Fire
Flood
Earthquake
Pandemic or epidemic
War
Terrorism
Civil unrest
Government action
Changes in law
Internet or telecommunications failures
Cloud infrastructure failures
Cybersecurity incidents
Utility failures
Labor disputes
Third-party provider failures
Other events reasonably beyond buzzParade's control

buzzParade will use reasonable efforts to mitigate the effects of such events and restore affected services.

buzzParade may modify, improve, update, replace, or discontinue Product features from time to time.

Changes may be required for:

Security
Compliance
Technology improvements
Performance
Product development
Customer requirements
Third-party dependencies
Operational reasons

buzzParade will use reasonable efforts to avoid materially reducing the core functionality of a subscribed Product.

Where a material change significantly affects a Customer's contracted functionality, buzzParade will provide reasonable notice where practicable.

buzzParade may update these Product Terms periodically.

Updates may be made to reflect:

Changes in Products
New features
Changes in applicable laws
Security requirements
Changes in business practices
Improvements to the contractual framework

The updated version will include a revised "Last Updated" date.

Where required, buzzParade will provide appropriate notice of material changes.

Continued use of the Products following the effective date of updated terms constitutes acceptance of those changes, to the extent permitted by applicable law.

The Customer may not assign, transfer, sublicense, or otherwise transfer its rights or obligations under these Product Terms without buzzParade's prior written consent.

buzzParade may assign or transfer its rights and obligations in connection with:

A merger
Acquisition
Corporate restructuring
Sale of assets
Reorganization
Transfer of the relevant business

Any permitted successor shall remain subject to the applicable contractual obligations.

A failure or delay by either party to enforce any provision of these Product Terms shall not constitute a waiver of that provision or any other right.

A waiver must be expressly made in writing.

If any provision of these Product Terms is found to be invalid, unlawful, or unenforceable by a competent authority, that provision shall be modified or severed only to the extent necessary.

The remaining provisions shall continue in full force and effect.

These Product Terms, together with the applicable:

Order Form
Subscription Agreement
Statement of Work
Service Level Agreement
Data Processing Agreement
buzzParade Privacy Policy
buzzParade Website Terms and Conditions
Other written commercial agreements

constitute the agreement between buzzParade and the Customer relating to the Products.

Any separately executed agreement shall prevail over these Product Terms to the extent of an express conflict.

These Product Terms and the relationship between buzzParade and the Customer shall be governed by and interpreted in accordance with the laws of the United Arab Emirates, without regard to conflict-of-law principles.

Nothing in these Product Terms limits mandatory rights that cannot legally be excluded under applicable law.

The parties will first attempt to resolve any dispute through good-faith discussions between authorized representatives.

If the dispute cannot be resolved amicably within a reasonable period, either party may pursue available legal remedies before the competent courts of the United Arab Emirates, unless the applicable commercial agreement specifies another competent forum or dispute resolution mechanism.

Nothing prevents either party from seeking urgent injunctive, interim, or equitable relief where necessary to protect intellectual property, confidential information, data, security, or other legitimate interests.

Formal notices relating to these Product Terms may be delivered by email, courier, registered mail, or another legally recognized method to the contact details specified in the applicable commercial agreement.

Customers are responsible for maintaining current administrative and billing contact information.

Operational communications, product announcements, support communications, and similar notices may be delivered through the Product, email, or other designated communication channels.

Where permitted by applicable law, the Customer's acceptance of these Product Terms may occur electronically, including through:

Clicking an acceptance checkbox
Selecting an "Accept" or equivalent button
Signing an electronic Order Form
Executing an electronic agreement
Creating an account where acceptance is presented
Purchasing or subscribing to a Product
Accessing or using a Product after being provided with these Product Terms

Electronic acceptance shall have the same effect as written acceptance to the extent permitted by applicable law.

Questions concerning these Product Terms, Products, subscriptions, or contractual matters may be directed to:

buzzParade FZ LLC
P.O. Box 5005050
Dubai
United Arab Emirates

Privacy and Data Protection:
[email protected]

For product support or commercial enquiries, Customers should use the support or account-management contact specified in their applicable Order Form or commercial agreement.

These Product Terms are effective as of August 03, 2026 and remain effective until amended or replaced by buzzParade FZ LLC.

By subscribing to, accessing, or using any buzzParade Product, the Customer confirms that it has had the opportunity to review these Product Terms and agrees to be legally bound by them.

For clarity, these Product Terms currently cover:

buzzCart

Customer loyalty and commerce capabilities supporting flexible loyalty rules, integration with ordering, CRM and customer experience platforms, customer data consolidation, fraud safeguards, and retention, upsell, cross-sell, and win-back activities.

buzzCX

Customer experience management capabilities supporting incentive-driven feedback collection, automated alerts, complaint classification and escalation, resolution workflows, dashboards, and market or business-unit configuration.

buzzPoints

Loyalty and rewards capabilities supporting earn, redeem, expiry, campaign rules, integrations, customer data consolidation, fraud safeguards, and loyalty-driven customer retention and growth activities.

buzzComms

Customer communications and marketing activation capabilities supporting audience targeting, personalized communications, multi-channel campaigns, testing, analytics, real-time rules, and next-best-action activation.

buzzCRM

Customer relationship management capabilities supporting unified customer views, lead and opportunity management, sales and service workflows, case management, service levels, knowledge workflows, and role-based dashboards.

buzzQ

Survey and customer research capabilities supporting satisfaction and NPS measurement, concept and campaign evaluation, brand perception tracking, multi-channel survey distribution, and real-time response analysis.

buzzCommunity

Digital customer community capabilities supporting always-on customer learning, discussions, polls, surveys, quizzes, live activities, targeted concept testing, co-creation, innovation, product development, incentives, communications, and access management.

buzzD

Data visualization and analytics capabilities supporting KPI tracking, data consolidation, interactive analysis, role-based access and publishing, automated reporting, and insight distribution.

Product Terms and Conditions

01Products Covered

02Product Access and Licence

03Customer Accounts and Authorized Users

04Subscription and Product Plans

05Customer Data

06Customer Responsibility for Data

07Data Protection and Privacy

08Product Security

09Acceptable Use

10User Accounts

11Product-Specific Terms

buzzCart

buzzCX

buzzPoints

buzzComms

12Product-Specific Terms (Continued)

buzzCRM

buzzQ

buzzCommunity

buzzD

13Product Integrations

14APIs

15Third-Party Services

16Email, SMS and Push Communications

17Loyalty Programmes and Incentives

18Campaigns and Marketing Activities

19Automated Rules and Actions

20Artificial Intelligence and Advanced Analytics

21Subscription Term

22Fees and Payment

23Changes to Subscription Plans

24Product Usage Limits

25Product Availability and Maintenance

26Product Support

27Training and Implementation

28Intellectual Property Rights

29Customer Data Ownership

30Customer Content and User-Generated Content

31Confidentiality

32Security Incidents

33Backups and Data Recovery

34Data Export

35Data Retention After Termination

36Suspension of Services

37Termination by buzzParade

38Termination by the Customer

39Effect of Termination

40Warranties and Disclaimers

41Professional and Business Decisions

42Limitation of Liability

43Customer Indemnification

44Force Majeure

45Changes to Products

46Changes to These Product Terms

47Assignment

48No Waiver

49Severability

50Entire Agreement

51Governing Law

52Dispute Resolution

53Notices

54Electronic Acceptance

55Contact Information

56Effective Date

57Product Portfolio

buzzCart

buzzCX

buzzPoints

buzzComms

buzzCRM

buzzQ

buzzCommunity

buzzD

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